Intel and Google

Intel and Google plot close collaboration between Chromebook and the future of computing

Chip maker Intel is on track to revive its strategy in recent months. While it has sold its mobile chip operation to Apple and is reportedly looking for a buyer for its connected home division, it is also going through the difficult task of rethinking how the long-term breadth of its business And best to deal with butter, PC.

Part of the latter strategy is getting a major boost this week at CES 2020. Here, Intel today announces a deep partnership with Google to design chips and specifications for the Chromebook built on Project Athena. Project Athena has been announced for the first time last year, incorporating both design and technical specs, for the purpose of building tomorrow’s high-performance laptop that can be used not only for work, but also for media streaming, gaming , Enterprise applications and more. Go – powered by Intel, naturally.

(I-Core i5 or i7 processor in specs; “Ice Lake” processor design; improved battery life and charging; WiFi 6; touch display; 2- ‘finger wake using fingerprint or push-button or lift leads’ Includes things like ‘need’; -1 design; narrow bezels and more.)

With the Google / Athena announcement, Intel also unveiled its latest core mobile processor. CodeName Tiger Lake (like Ice Lake from the previous range, the name comes from a natural location in Oregon), they are being built using Intel’s X Graphics Architecture-based GPUs, the first example of how to use them. Chips in AI and other computing-intensive applications aimed at. And it also showed a new concept device, called the “Horseshoe Bend”, a massive, 17-inch foldable tablet that will run on the Tiger Lake processor. Both of these projects are very much in keeping with the Athena Ethos, where Intel is working to focus on what tomorrow’s computing environment will be and how Intel can fit into it.

Earlier today, the first two Chromebooks built on those Athena specifications – from Samsung and Asus – were announced by related companies, and Intel says there will be more to come. And on the platform, Google joined Intel as its keynote speaker to reinforce the commitment of the two companies to the mission.

“We are furthering our partnership with Google to bring Athena to the Chromebook,” said Gregory Bryant, GM of EVP and Intel’s customer computing group, in an interview with Today’s Techchurch. “We’ve collaborated very closely with Google [so that device makers] can take advantage of these specs.”

For Intel, it is important to have a Chromebook roster using Athena as these have been so popular, and it brings its processors to machines used by people who want access to Google services for security and more , And its app ecosystem.

But increasing specifications for Chromebooks is as important to Google as it is to Intel in terms of bottom line and growing business.

“This is a significant change for Solomon,” said John Solomon, Google’s VP for Chromos, in an interview earlier today. “The Chromebook was initially successful in the education sector, but in the next 18 months to two years, we plan to reach out to consumers and enterprise users in a big way. Those users have high expectations and have a broader idea of ​​using these devices. Accuse us of providing more performance. “

The renewed effort comes at an interesting time. The laptop market is generally in a tight spot these days. Overall, the personal computing market is in a state of decline, and is forecast to continue that way for the next several years.

But there is a slightly brighter picture for the types of machines that are emerging from collaboration such as those between Intel, Google and their hardware partners: IDC predicts 2-in-1 devices – by which means convertible PCs and detachable tablets.

Smartphone market strength is against this. It is also believed to be facing many issues as many markets reach smartphone saturation and consumers are slow to upgrade.

All this is to say that there are challenges. And that’s why Intel, whose fortunes are so closely tied to personal computing devices because it makes processors for them, has a big push around projects like Athena.

As of this month, all laptops built for Athena specs are Windows PCs – from 25 to the present day – but Intel always said that initially the Chromebook would be part of the mix, helping with the total number of Athena-based devices. By the end of this year (adding 50 in 2020) to 75

Chromebooks are a good area for Intel to focus on, as they seem to be driving growth for the broader market, something notable about how Chrome OS has been recognized as a “light” operating cyst After deficiencies

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