As part of its strategy to leverage the deep penetration of mobile services to create an economically secure India, domestic telecom major Bharti Airtel has offered Bharti AXA Life to offer prepaid plans with insurance cover to all its customers across the country Has partnered with Insurance. Airtel has introduced its new Rs. 599 prepaid bundle with 2GB data per day, unlimited calls and 100 SMS per day on any network, plus Rs. 4 lakh life insurance cover from Bharti AXA Life Insurance. The recharge comes with a validity of 84 days and the insurance cover continues automatically for three months with every recharge.
This prepaid bundle with life insurance cover is currently available to customers in Tamil Nadu and Pondicherry and its availability will be gradually extended to PAN-India over the next few months.
The innovative prepaid bundle by Airtel and Bharti AXA Life Insurance combines Airtel’s deep delivery reach, including presence in rural pockets, with Bharti AXA Life’s expertise in insurance making it very easy for millions of unmarried and young Indians For that every life insurance cover can be obtained. Time they recharge their mobile phones.
“We believe our network is a great platform to digitally deliver a range of services and solve customer problems. We want to roll out this innovative offering and address barriers to price, access and payment inconveniences Bharti is happy to partner with AXA Life Insurance to overcome life. To adopt life insurance in India. We can digitally support Tamil Nadu and Pondicherry. Sm and financially committed to creating safe, “Manoj Murali, Hub CEO – Kerala and Tamil Nadu, Bharti Airtel said.
Life insurance cover, which is available to all customers between the ages of 18-54, requires no paperwork or medical examination and a certificate of insurance will be distributed digitally immediately. A physical copy of the insurance will be delivered to the customer’s door upon request.
“We have always been at the forefront of creating customer-centric security products in the industry. Strategic collaboration with Airtel as a group master policyholder and Airtel’s pan-India vast distribution network will boost insurance penetration in the country. The introduction of term insurance. Every pre-paid recharge provides consumers with security benefits, ”said Vikas Seth, Managing Director and CEO, Bharti AXA Life Insurance. Yes.
Airtel has arranged to distribute the entire process digitally within minutes. A customer has to enroll for insurance after first recharge through SMS, Airtel Thanks App or Airtel retailer.
This partnership is expected to increase insurance penetration in India given Airtel’s strong all-India customer base. It takes advantage of the digital platform and distribution reach of Airtel, allowing people to get double benefits of prepaid plans and life insurance cover.
In particular, insurance penetration in India is less than 4 percent (of the population), while mobile penetration is close to 90 percent. India is estimated to have around 830 million smartphone users by 2022.